AI-Powered Wedding Marketplace
Hi, I'm Belle.

She doesn't just plan —
she negotiates.

Altara is the A2A wedding marketplace where Belle, your AI wedding planner, negotiates with vendor agents across multiple categories simultaneously. You get 3 curated packages. You pick one. Done.

$70B+
U.S. wedding industry, largely unautomated
400+
Hours saved per vendor per year with AI negotiation
7
Vendor categories negotiated simultaneously
30 min
Average vendor setup time — then their agent works forever
Agent-to-agent protocol meets wedding planning
Belle negotiates with vendor agents across venues, catering, photography, florals, entertainment, bakeries, and transportation — simultaneously.
1

Tell Belle

Share your date, budget, guest count, style, and preferences in a natural conversation. Belle listens like a trusted advisor.

2

Agents Match & Filter

Belle finds vendors across multiple categories — filtered by budget, location, ratings, availability, and style. Only real fits make the cut.

3

Agents Negotiate

Vendor agents present packages, counter offers, and offer sweeteners — all within each vendor's rules. Belle tracks the budget across every category.

4

You Choose

Review 3 curated packages (Budget, Recommended, Premium) with transparent pricing. Approve, adjust, or ask for alternatives. Holds protect your dates.

Plan your wedding without the stress
Belle handles the logistics so you can enjoy the journey.
💬

Conversational Planning

No forms. Tell Belle what you want naturally — budget, aesthetic, dietary needs, music taste, floral scope. She asks follow-up questions just like a human planner.

💰

Budget-Aware Negotiation

Belle tracks spend across all categories in real time. Savings from one category redistribute to others. Every dollar is optimized.

📦

3 Curated Packages

Get Budget, Recommended, and Premium options — each fully negotiated across all vendors. Compare side-by-side with transparent pricing and hold deadlines.

🏠

Venue-Anchored Matching

Once you pick a venue, all other vendors are filtered by proximity and venue partnerships. "Tried & True Venue Partners" who know your space get priority.

Your agent sells while you create
Set up your AI vendor agent in 30 minutes. It handles unlimited inquiries, negotiates within your rules, and sends you only ready-to-book couples.
💸

Free to List, Pay on Booking

No monthly fees. No listing costs. Pay 5-8% commission only when you actually book. Founding vendors book commission-free for 3 months.

🤖

24/7 AI Negotiation

Your agent responds instantly to every matched inquiry. It presents your packages, counters offers, and protects your price floors — all while you sleep.

🔍

Smart Pre-Screening

Only couples who match your budget range, service area, availability, and style preferences reach your agent. No more tire-kickers.

📊

Market Intelligence

See anonymized competitive pricing, demand trends, and which sweeteners close the most deals. Premium analytics help you price with confidence.

7 categories. 30+ vendors. One negotiation.
Greater Boston metro area (30-mile radius) — our founding market.
🏩
Venues
🍽
Catering
📷
Photography
💐
Florals
🎶
DJ & Live Music
🎂
Bakeries
🚗
Transportation
Join the waitlist.

Join the Founding Vendor Waitlist

First 50 vendors per category in Boston get commission-free bookings for 3 months, a permanent Founding Vendor badge, and free premium analytics for a year.

Join the Vendor Waitlist

Want Belle to plan your wedding?

Be the first to try Belle — your AI wedding planner who negotiates with vendors, tracks your budget, and delivers curated packages. Launching in Boston.

Join the Couples Waitlist